Website / Packaging
Vale Brewing only had a minimal set of established brand elements when I worked with them on their website: a logo and an iconic bottle label.
Designing their website required me to extend those elements to a full brand identity, and then apply it across a website that would sit cohesively with their product range.
Other work included redeveloping their 375ml can packaging to make a bolder design with more legibility and shelf presence; and creating a whole new brand for a newly released craft line of beers.
- Website design
- Front-end development
- Packaging design
- Brand identity
- HTML / CSS
I also worked on redeveloping the packaging for Vale Brewing’s 375ml can range. The previous packaging relied on a raised ink to create the dot pattern, which the client wanted to move away from. I was able to create the iconic dot pattern through a contrasting of matte and low-sheen inks. I further adjusted the design to be bolder resulting in increased legibility and shelf presence.
Fox Hat Brewing Co. – a secondary craft beer range from Vale Brewing – is an outlet for the head brewer to be let off the leash. The beers are bolder and bigger in flavour, and the brand needed to reflect this and sit in a more boutique space than Vale’s primary range. I developed a brand identity including bespoke lettering for the logo mark and the sub-brands. This extended across tap decals and drink packaging.